In B2B marketing we’re always looking to engage users with Banner Ads that stand out from the cacophony of noise cluttering modern web pages.  Here are a few examples I created with my team from our “archives of past wins” that made a measurable impact in clicks to our website.

The key ingredients were humorous takes on end users’ idiotic activities with their work smartphones and tablets. They were situational sadness for IT, but resonated on helping them with real-world problems.