E-MAIL MARKETING: DRIVING THE HARD OFFER

Hard offers are something I have waited my whole career to create. In larger (and much slower) services or big sale organizations, discounts are never advertised, it all happens at contract time.

However, in the world of Mobile Device Management – discounts runeth deep trying to capture the market’s hearts and minds. This email was for select sales reps to send to select clients.

Theory on sales emails – SKIP THE FLUFF. Consumers can smell marketing from 10 miles away. Quick conversational and OUTSIDE of your marketing automation system are essential for that personal feel

Subject: 15 for 12 – 3 Months of MDM on Us

Season’s Greetings (name),

The holidays are for giving, and I wanted to tell you about a special offer I’ve been allowed to give some of my select clients for MaaS360.

If you’re able to sign with us before 12/31, I can give you 3 Free months of MDM, basically a15 month year for all device, app and doc management. Here are a few bullet points on why you should act now: 

  • No Budget, No Problem: Order today and pay nothing until the coffers are refilled for 2013
  • 3 FREE Months for every device: This could add up to thousands in savings
  • Holidays Deliver Bountiful BYOD: Phones and Tablets are predicted to be top sellers this year, which means those devices will enter the workplace starting January 2nd.
  • December is the Perfect Time for New Programs: As the year winds down, vacations wind up. There’s no better time to start experimenting with the hundreds of control and security features in MaaS360 without interruption. You can be signed on and have your first device enrolled in less than a half hour.

Please let me know as soon as possible if you want to take advantage of this offer. I want to get you the best price possible and I know for certain 12/31 is the drop dead date, we won’t be extending the deadline.

P.S. They say a picture is worth a thousand words, feel free to share this Holiday reason with your stakeholders and approvers.

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